Home Business Ideas and Opportunities

Tag Archives | accumulative

33 Email Marketing Tips to Double and Even Triple Your Email Profits Overnight

Speaking to someone through their email is the next best thing to calling them. Used correctly, it’s a way into their heart and can bind them to you for multiple years and transactions to come. But sadly most marketers are truly terrible at email marketing. That’s why I’ve compiled this list of the 33 best email marketing tips to double and possibly even triple your profits – sometimes overnight.

33 Email Marketing Tips to Double and Even Triple Your Email Profits Overnight

One of the goals of the very first email is to set the tone of things to come. Let them know how often you will be emailing, what you’ll be sending and what’s in it for them. If you’re going to be selling, tell them up front by making it clear you will from time to time be recommending products you think will be tremendous assets to them. Basically, you want them to know:

A. You’ll be sending great info they can USE and will enjoy.

B. You’ll be sending recommendations, and if that is going to blow their minds, they should unsubscribe NOW. This will save you aggravation later and sets the stage to allow you to sell (in the right way) to your heart’s content.

From the very first email, try to get replies. Ask them what one thing would help them the very most right now to get what they want. You might phrase it something like, “What’s your biggest challenge right now in ___.” Then use their responses to drive your marketing.

Send testimonials. Often. Like once a week. A person’s guard is down when they’re reading their emails, which means it’s a perfect time to send a story about someone who used your product and had terrific results – the same results the person reading your email wants to get.

If your business requires more information from prospects than just a name and an email address, gather this info slowly. If you ask for name, email, address and phone up front, you’re likely to get nothing. But if you ask first for just an email address, and later ask their name, and then their address and phone number, you are much more likely to get all of this information. [ALTERNATIVE: Let them opt in to your list with just an email address. On the next page, ask for more info. Even if they don’t give it, at least you captured the email.]

Do tons of research. Know your prospects better than they know themselves.

Write to them every day. Yes, every day. The key is to send something INTERESTING every day. Simply sending offer after offer is not interesting. Sending stories or tips or news or updates is interesting – and you can always close with an offer. Just don’t make the offer the only thing in your email.

No hard sales. Repeat: No hard sales. What’s hard selling? “Buy this right now because it’s fantastic, on sale and will never be offered again at any price and oh my god this is so wonderful I just wet my pants.” Yeah, you know what I mean. Instead, use the soft sell. Third party testimonials and stories are excellent for this.

Pretend you’re writing to a friend who has the same needs and desires as those on your list. Picture your friend in your mind as you write. This will help you to connect with your list.

If you have your own products, then promote them. After all, if your products or services are what will most help your lists, then why promote anything else? Be proud of your products. Only promote affiliate products when they fill a need your product does not, or when list members have already purchased your product.

Do promote affiliate products that are similar to yours to your buyers. For example, let’s say you have a product on how to drive traffic. The buyers of that product will be excellent prospects to purchase other traffic courses as well.

For your buyer lists: Follow up. Give them tips on how best to use the product they purchased, along with a recommendation for a related beneficial product.

Don’t do your real selling in emails. Email is for relationship building through valuable content. Do your real selling on the sales page.

Carry a device or a simple notepad with you to record ideas for emails. Ideas are everywhere, you just have to start looking.

Segment your lists to stay relevant. Sending emails on a topic readers aren’t interested in is a no-no. Instead, offer a free report on the topic. Those who opt to get the free report have shown they are interested in the topic, and you can now tailor content to their interest.

Tell them why. If you want them to take some sort of action, tell them why they should take it.

Meet them where they are now, not where you want them to be. If your prospects are new to your niche then you’re going to write to them differently than if they are seasoned veterans. Start with their mind set (Confused? Skeptical? Scared?) And walk with them to the solution you offer.

To become the authority in their eyes, you need to do two things: First, know more about the topic than they do. This means you read, study and so forth. Second, educate them. Share your knowledge and you are without question the expert.

Infuse your marketing message inside a compelling story to hook your readers.

Create open loops to get your emails opened. That is, finish one story and start another in one email. They open the email to get the end of the story they read yesterday, then have to open tomorrow’s email to get closure on today’s story.

If subscribers aren’t opening your emails, take them off your list. Too many people not opening emails can hurt your deliverability and your emails could fall into spam folders.

The purpose of social media? To get people on your email list. Remember that and market accordingly. In social media people may (or most likely won’t) see your message. But get into their inbox and your odds go up exponentially that your content will be read and acted upon.

With email, you OWN your audience. With social media, they can shut you down anytime they choose. Again – the purpose of social media is to get people on your list.

Create a set of emails based off of your niche’s frequently asked questions. The subject line is the question, the email body is the answer.

Trouble finding topics? Use movies, songs, TV shows, news, topical issues – anything you can relate back to your subject. What would you talk about with coworkers on break? Yeah – that’s the stuff to use.

Get creative with your lead magnets. A list of resources, a video tutorial, a webinar – you don’t have to just do a pdf anymore.

Buyers are best, but freebie seekers can be useful, too. Buyers tend to buy again. But some freebie seekers do eventually buy. And others might share your stuff on social media with new buyers. So yes, let the freebie seekers on your list.

Treat your buyers like royalty. Give them special perks and benefits for being your customer to keep them loyal and buying your stuff. Let your non-buyers know they are only getting the standard red carpet treatment, while your buyers are getting the platinum star treatment. Encourage them to become buyers, too.

Create a 7 day email series for prospects who abandon the shopping cart. Acknowledge them in the first email, give them social proof in the next email, then combine social proof with the reasons they should buy from you in the next 5 emails.

Have a personality. Don’t write like a machine – write like yourself. You’ve got a personality and hopefully it’s a good one. Use it to connect and let readers see the real you.

Build a cult of ‘you.’ Unite your readers with a common goal. Give yourselves a name and create your own language, too.

Write F.A.Q. emails. These tend to get opened and read a LOT. If you have a big promotion going, send out an F.A.Q. 2 days into the promotion and 3 days before it ends. Also place the F.A.Q. at the bottom of your sales page, underneath the order button. It will increase conversions.

Use $1 trial offers to greatly increase sales. Let them know up front how much they will be charged and when, so they can cancel if they decide to. But if your product is good, most won’t cancel.

Need to raise some cash fast? Do a 72 hour sale with a great offer. After 36 hours, lower the price again and let them know that people who purchased in the first 36 hours are getting an incredible bonus for having paid a little bit more.

There you have it – 33 tips to make your email marketing more profitable today, tomorrow and next year.

Of course the unspoken king of email marketing tips would be this:

Always, always, ALWAYS be building your list.

The post 33 Email Marketing Tips to Double and Even Triple Your Email Profits Overnight appeared first on .

Source: hbio

0

Getting Other People Fund YOUR Business

Let’s say you want to start a new business, but you need some capital to do it. Maybe you want to start making apps or some other kind of software. Or you need software for your own social networking site, or whatever. Here’s how to get others to fund it for you.

Getting Other People Fund YOUR Business

As you are building your business, record everything. Every problem you solve, every step you take, every misstep you make – take notes of everything.

Offer these notes for sale to others who want to do the same thing you’re doing. For example, if you’re building apps then you’d sell your info to other people who want to make money with apps, too.

You might offer them a weekly update as you progress. Or bundle it all together and sell it when you’re done. It’s up to you, but frankly the idea of letting your customers watch you as you set up your new business and turn a profit can be pretty exciting for them and motivating for you. Plus, you’ll get paid up front.

Offer this insider info for a reasonable price, and remember to offer an appropriate upsell as well. The right upsell will more than double your profits. Use this money to fund your business, and you’ve basically started a business for free – not a bad deal at all.

The post Getting Other People Fund YOUR Business appeared first on .

Source: hbio

0

The Best Start Up Money You’ll Ever Spend

You’ve likely seen comments in IM forums such as: “How much will I have to spend to do this?” Or, “I won’t have to spend any money to start this $1,000 a week business, right?”

The Best Start Up Money You Will Ever Spend

Yeah. Right.

Where did the notion come from that it should cost zero dollars to start a real business? If you open a barber shop or a donut shop or a flower shop, I guarantee you will need funding for the shop, the supplies, the tools, the counters, cases, inventory, etc.

Yet somehow we’re under the impression that doing it online should be free.

I have 3 words for you: Get over it.

If this is your way of thinking, then just get over it. You will spend the next year searching high and low for the magical, mythical business you can start for zero dollars and be making a grand a month within the week.

And you’re as likely to find it as you are a bag full of unicorn horns.

Here’s how a real business person would think: “Okay, I’m a marketer, not a web designer. So instead of mucking about for the next six months to build a website and a sales funnel, I’m going to outsource the whole thing and have it done in a week, two weeks tops.

“And while that is happening, I’m going to create a free report to give away to build my email list. And while I’m at it, I’m going to create an OTO (One Time Offer), too, so I can immediately start making a few sales from my new subscribers.”

Of course, if you’re not a writer, either, then you would outsource the report and the OTO as well.

The point is, if your specialty is marketing, then that’s where you need to put your focus. Let other experts handle the stuff you’re not good at while you do what you do best.

The difference between trying to do it all yourself (the “free” way) and hiring pros to help you is usually about 6 months. That’s right – try to do it all yourself and you will lose 6 months of business growth and profits.

Or it could take even longer. I know of one ‘marketer’ who has been trying to figure out the tech stuff for over two years. That’s two years he could have been building his business, but instead he’s trying to do everything himself rather than pay someone. That has got to be the most expensive version of ‘free’ that I’ve ever seen.

Outsource your challenges and focus on what you do best. This is the fastest way to get into profit, with the least amount of headaches and hassles. You’ll be glad you did.

The post The Best Start Up Money You’ll Ever Spend appeared first on .

Source: hbio

0

How to Mind Shift Your Blog to Huge Profit

You could not be blamed if you think a blog exists to inform and entertain its readers. After all, a blog really isn’t much different than a magazine, right? And a magazine exists to inform and entertain its readers. Right?

How to Mind Shift Your Blog to Huge Profit

Actually, this is the exact point where many information marketers go horribly wrong.

Let’s pull up a quote from an ad executive named James Collins:

“There is still an illusion to the effect that a magazine is a periodical in which advertising is incidental. But we don’t look at it that way. A magazine is simply a device to induce people to read advertising. It is a large booklet with two departments – entertainment and business. The entertainment department finds stories, pictures, verse, etc. to interest the public. The business department makes the money.”

James Collins said that in ’07.

That is, 1907.

And it’s as true today as it was then. Maybe even more so, with the advent of the Internet.

Why do websites make you click links to read the following pages in an article, rather than putting it all on one page??

Why do websites make lists of “The Top 20 __” and then make you scroll through each one, rather than putting the entire list on one page?

 It’s to expose you, the reader, to more ads. If you have to go to 3 different pages or 20 different slides to finish an article, you’re exposed to 3 times or even 20 times the number of ads.

As a content marketer, you must focus on two things:

Providing interesting content. It could be entertaining or informative or both, so long as it captures and holds attention. But the content isn’t what’s keeping you in profit – it’s the products you’re selling. Content is simply a means to a sale.

Making a profit. This profit could come from ads on the page, or products you promote, or even products you create and sell.

One business, two functions: Entertainment and business.

When you view your business in this light, everything becomes much more clear. You suddenly know what it is that you have to do, and more importantly, what you don’t have to do.

Look at it this way: The only purpose for your content (blog posts, articles, podcasts, free ebooks, tweets, posts, etc.) is to gather the specific audience you want.

So you choose your audience and then tailor your content accordingly.

Now then, ideally you want your audience to sign up to your email list. This makes it far easier to do the business side of your business. Otherwise you are dependent on readers to click your ads or buy your products. But with a list, you can send emails to your prospects promoting products they can buy.

Your focus should be on turning every reader you can into a subscriber. And when you do, you offer them whatever it is that they already want.

Find out their desires and sell them the solutions and products they already want. Don’t try to forge new paths by educating your audience on what they “should” want. This is an uphill battle you will lose. Instead, discover what they already desire and also how they like to be sold. Then act accordingly.

Remember: Your content is simply a device to induce people to read and act upon your marketing. It’s that simple.

The post How to Mind Shift Your Blog to Huge Profit appeared first on .

Source: hbio

0

How to Build a Profitable Offline Marketing Firm without Speaking to Business Owners

As you know, there is a lot of money to be made in working with offline businesses. If they don’t have a site you can build one for them. If they have a site but it’s not mobile friendly, you can build them a mobile site. If they’re not doing video, you can do that for them. If they’re not building a list, you can get that started for them and so forth. The possibilities are nearly endless, and there’s tons of support on how to do it.

How to Build a Profitable Offline Marketing Firm without Speaking to Business Owners

But here’s the sticking point for most online marketers: They do not want to go out and talk to business owners.

So if you’re one of those who prefers to stay at your desk, then how can you cash in on offline marketing? Simple – hire a sales person. Pay that person a commission such as 50% of profits or a straight 25% off the top. This way you only pay when you make money.

And if you don’t want to be the one to provide the services, you can always outsource that as well.

This is a great side business for marketers. You’re still free to focus on your online business, diverting your attention to offline only when there is a sale. And it’s a great opportunity for the sales person, because they can pursue it in their spare time.

And if you’re outsourcing the work, you probably only need to spend a few hours per week to make this work.

The post How to Build a Profitable Offline Marketing Firm without Speaking to Business Owners appeared first on .

Source: hbio

0

Reasons to Start a Second Business Now

There’s an expression that the first million dollars is the hardest to earn. It’s also true that your first business is the hardest to start. But once you’ve got one business, why not branch out and create a second business?

Reasons to Start a Second Business Now

If you do, you’ll have another revenue stream, as well as added security. After all, if you have two different lists and two different sets of products and something happens to one, you’ve still got the other.

You’ll also find that by expanding into a new business, you’ll get your old enthusiasm back. Remember when you started your first business, how exciting it was? You can have that excitement again by starting something new.

And then there’s cross promotion. Choose your second business correctly and you can market your second business’ product to the customers of your first business, and vice a versa.

So let’s say you sell info products to the dating market – how about starting a dating app business, too?

Or maybe you sell financial products, like how to invest money. You could branch out to how to make money, and sell those products to your investment list, and so forth.

You might think you won’t have the time or possibly the skills to take on a second business. But no worries – just outsource the work. And remember, the true money maker in business and in marketing is creative thinking. You can always get someone else to handle the details for you.

The post Reasons to Start a Second Business Now appeared first on .

Source: hbio

0

Finding the Hidden Cash in Your Business

If you’ve been in business for any length of time, you likely have hidden assets you can sell. For example, do you write a newsletter? Then you can sell a bundle of back issues. Do you send out emails? You can bundle these as well for other marketers to use.

Finding the Hidden Cash in Your Business

How about blog posts – do you have enough to package them into a book? Have you developed any software? If so, you can sell the rights to it, or the resell rights.

Have you developed a squeeze page that works remarkably well? Why not sell the template?

The list goes on and on, but the bottom line is this: Take a good look at your business and see what hidden assets you can sell for a tidy profit. And continue to search for the hidden assets, because sometimes they’re hiding in plain sight.

For example, let’s say you’ve developed a system for hiring and training outsourcers for your business. You take this for granted, but to other business owners this information could be worth a great deal.

Or maybe you’ve developed a blog post template and writing system that quickly creates blog posts that tend to get shared a great deal through social media. You’ve been doing it for years, so again you take it for granted. But there are other blog owners and writers who would pay a small fortune to know what you know.

Don’t under estimate the value of your systems and various assets. There is a learning curve to everything, and guaranteed there are people out there who will pay you to help them shorten that curve.

The post Finding the Hidden Cash in Your Business appeared first on .

Source: hbio

0

#1 Free High-Value Way to Build Your List?

What if you had an entire membership site full of the latest videos in your niche? And what if you gave access to that membership site for just the cost of an email address? Do you think you could build your list?

#1 Free High-Value Way to Build Your List?

Obviously, the more value you offer your visitors for joining your list, the more likely they are to say yes. And while a report or a single video can work well, an entire membership site that is continually updated can work even better.

But how do you do it in just a couple of hours per month? By using YouTube videos. As you know, there’s almost nothing you cannot find on YouTube. So if you’re willing to do the research, you can find videos that fit your niche perfectly. Embed them into your membership site and add your own introductions to each.

That’s it! You can make this as simple or as extensive as you like, but in either case it’s not going to take you all that much time. And in return, you’ll have what might be the ultimate list building incentive.

The post #1 Free High-Value Way to Build Your List? appeared first on .

Source: hbio

0

Turn 1 Product into Many Income Streams

Let’s say you have a product for brick and mortar businesses on how to get more customers. If you take the exact same information that is in your product, but customize it for a specific niche, you can charge more AND make more sales.

Turn 1 Product into Many Income Streams

For example, you customize the info for chiropractors and market it exclusively to chiropractors. Sales will actually be easier to make for a couple of reasons.

First, it’s easier to reach your audience when you are being specific. Second, chiropractors will see the info is just for them, and be far more likely to buy than if it was generic. So it’s easier to reach your audience, and easier to sell to them when you find them.

But perhaps the biggest benefit of all is that you can sell your product for more money because it is geared specifically towards chiropractors. And you can do this in multiple niches: Contractors, lawyers, accountants, dentists, etc.

Let’s use another niche – weight loss. You have a generic product on how to lose weight, which means you are competing against every other weight loss product out there. But if you focus your product just for men over 60, or just for college women, or just for people in cold climates who can’t get outside to exercise, you’ve created more opportunities to target and sell your information. And you can continue to customize your info as many times as you can find markets. If you can reach your specific audience, you can do this.

This could be a business all on its own. You can go to any product owner and strike a deal where you take their info and customize it and then sell it. If you do, be sure you negotiate for a high percentage of the profits, since you will be doing the customizing and the work.

Or better yet, simply buy rights to the information and then you can keep all the profits for yourself.

The post Turn 1 Product into Many Income Streams appeared first on .

Source: hbio

0

How to Use Insecurity to Make Money Fast

Humans are insecure in nearly everything. For example, there’s the mother who’s worried she’s not being a good mom, the manager who suspects his career has stalled and the internet marketer who thinks everyone is doing better than she is.

How to Use Insecurity to Make Money Fast

You can play on these insecurities to build your list or sell your product. And by doing so, you can actually help these folks to get over their insecurities.

For example, every mom worries she’s either doing things wrong, not doing things she should be doing or in some other way totally screwing up her child. So if you use a headline such as, “Find out what other moms do when their child misbehaves” or “Discover what the best moms know that you don’t,” odds are you’re going to get a great response.

In the case of the manager, you might use: “Learn what other managers are earning” or “Discover how other managers get promoted in record time.”

And for the internet marketer: “Find out what other marketers are really doing to make money” or “Discover what other marketers know that you don’t” will probably work really well.

Then of course, be sure to deliver whatever you promised. This not only works well to get your prospect to act – it also positions you as a knowledgeable authority they can turn to for information and products.

The post How to Use Insecurity to Make Money Fast appeared first on .

Source: hbio

0

How to Make Money in the “Make Money Online” Niche Even if You’re a Total Rookie

There are two methods for making money in the “make money online” niche when you’re new, you’re broke and you’re just getting started.

How to Make Money Online

The first one is to fake it until you make it. Fake screen shots, fake your income, fake your expertise and hope no one notices. The problem is, someone is guaranteed to notice – you. And who wants to start a business as a faker? Hopefully not you. It doesn’t feel good, for one thing. It probably messes with your head and makes you doubt that you will ever be a REAL success.

Instead, try method #2: Be real. Instead of selling “how I made $100,000 in 30 days” type of info, sell tools. Or be an affiliate. Or start a blog and give your opinion. And let others watch as you build your business for real.

Let’s look at each of those.

First, sell tools and be an affiliate. This means offering software and info that you are either using or find to be valuable. Give your opinion and why it’s worth buying. Be sincere. Don’t offer junk. This is your good name and reputation you’re building.

Next, start a blog and give your opinion. Yes, some will say you have no right to have an opinion until you’ve made $1,000,000 in the business, or whatever. Who cares? When you’ve made a million they’ll still be saying that. And they’ll still be broke, too.

People like to read opinions. You’ll resonate with some, and those folks will become your loyal followers and customers. The rest? It doesn’t matter.

Lastly, let others watch as you build your business. People who want to start a business are fascinated to watch others do it. Those who already have like to help out those who are trying.

So by being real, by being honest, by showing what you’re doing, how you’re doing it and the results you’re getting, you’ll get even more loyal followers. And you might just get a helping hand now and then as well.

The post How to Make Money in the “Make Money Online” Niche Even if You’re a Total Rookie appeared first on .

Source: hbio

0

An Entirely New Way to Look at Criticism

Almost any marketing coach can tell you stories of students who came to them for help in launching their product. The student has the product ready to go. Maybe it needs a few tweaks, but they are small things that could be done in a few days or maybe even in a few hours. We’re talking about products that in many cases are better quality than 90% of products out there. But they won’t launch the product. They keep telling themselves the product isn’t ready, that it needs improving, the time isn’t right, etc…

An Entirely New Way to Look at Criticism

They’re deluding themselves. The real reason they’re not launching? Terror.

Stark terror that someone, somewhere, will say something BAD about their product.

Or worse yet – people will hate their product AND the product won’t sell worth a darn.

But here’s the fact to focus on instead: A product that is never launched makes no money. Period.

Yes, someone might not like your product. So what? In fact, there could be HUNDREDS of people who don’t like your product. So what? If the product is selling, does it matter that some people don’t like it?

Look at radio talk show hosts and commentators. They have thousands or in some cases hundreds of thousands of people who don’t like them. Yet they also have a loyal following and LOTS and LOTS of money.

So how do you get over the fear of launching? Here’s one way:

Agree with yourself that your product isn’t finished. That’s right – it isn’t done yet. But you’re going to launch ANYWAY.

As you improve your product, you will send your customers updated versions. What’s that? You forgot to add a section about managing gophers to your gardening product? Add the section and send it out to buyers.

Then add it to the product itself so all new buyers get it automatically. And then add a couple of bullets to your sales letter that let prospects know you cover gophers, too.

Easy, right?

In fact, this gives you an entirely new way to look at criticism. Instead of cringing and wishing you had done the product differently, you can objectively look at the criticism and decide if you want to make a change based on that feedback or not. This is a much more empowering point of view than hiding in the corner, fearful of any negative comment that might come your way.

Now then, let’s look at a worst case scenario: You launch your product and the very first feedback you get is, “This product sucks, I want a refund!” If this happens, there is one of two things going on, and the next few days will tell you which one it is.

If more people write back with similar comments, then maybe you do have a poor product. In that case, pull it, fix it and relaunch it. Or pull it and create something else.

But if sales are good and refunds are low, then what you encountered on that first feedback was likely a chronic ‘refunder’ – one of those people who buy products with the intention of asking for a refund. Another name for those folks? Sorry, I can’t print it here.

Just know that the vast, VAST majority of buyers don’t do this. Most buyers are good, honest, decent people. The few who do chronically refund are just a minor annoyance that ALL product sellers have to put up with, including the big, big names in your niche.

So don’t sweat it. Give them their refund and if you have the capability, block them from buying from you again, just to avoid aggravation down the line when you launch your next product.

Fear of launching your product is a fear of leaving your comfort zone. Comfort zones are… well… comfy. Cozy. Warm. Secure.

But sometimes you have to take a deep breath, hit the button and launch your new product to the world.

Don’t worry – it gets less scary each time you do it. And you’re not alone. Even product creators who have made millions still get plenty nervous when it’s time to launch their new creation. It’s natural. The point is, you can’t let a case of nerves, no matter how bad they are, get in the way of moving forward and launching your product.

Find out what you need to use to get yourself to launch. Is it a reward? Blackmail? A psychological trick? A reminder of WHY you are doing this?

I know one marketer who imagines hurling himself into battle each time he launches. Another one keeps photos of his family at his desk to remind him of why he needs to overcome his fear. And a third bribes herself with a 4 day vacation for each product she launches. Whatever it takes to get you to launch – just do it.

The post An Entirely New Way to Look at Criticism appeared first on .

Source: hbio

0

Secrets of The Upside Down Home Page

You want your home page to capture just as many email addresses as possible. But using a squeeze page is not nearly as effective as it used to be. If your squeeze page isn’t pulling in stellar results, it’s time to update and improve your conversion rate in a big way. So how do you do it? By creating what you can call an upside down home page.

Secrets of The Upside Down Home Page

Here’s how it works:

Above the fold at the top of the page (this is the portion of the page the visitor sees without scrolling down): This is where you place your first call to action. This is a big box that goes all the way across the screen with no distractions. In the box you will place just enough copy to ‘hook’ visitors into subscribing, along with a call to action.

For example, the headline might be, “Double Your Website Traffic in 22 Days.” Your sub-headline could be, “Get the Good, Bad and Ugly on Every Traffic Method from Proven Marketers.” And your button copy could be, “Get the 5 Top Methods Now.” That’s it. No need for long copy. Be direct and let them know exactly what they can learn on your site and what they get if they subscribe to your list.

Use a two-step for capturing emails. That is, only show the button on the home page. Once they click the button, then they are taken to a second page where they submit their email address. This alone can increase sign-ups by 10% or more.

Directly underneath that big box you’re going to put something that lends to your social proof. For example, you can do an “As seen on…” box with the logos of all the sites that have written about your business. Or you can put a short and powerful testimonial from a happy customer. Or you can even use a quote from someone famous in your niche. Even though this famous person doesn’t know you, it still lends credibility to you and your business by association.

Underneath the social proof is the area that is hidden until the user scrolls down. Here you will place one of your most popular pieces of content. If you’re not sure what that is, just take a look at your analytics to find out which post of yours had the most social shares.

But you’re not going to simply copy and paste that post. Instead, you’re going to reformat it like this:

First, tell the result. You’re telling visitors a story about someone who got great results from what you are teaching.

For example, tell how an unknown website went from being a ghost town to generating “x” amount of traffic and “y” amount of subscribers and “z” amount of sales in a certain time period, using just 2 methods they learned on your site.

Second, tell the story. But not the whole story. You’re going to focus on the before and after, and what a difference it’s made and so forth. But to get the details of how it was done, they’ll need to subscribe. Give them just enough to hook them in so they urgently want to get the rest of the story.

Third, tease them with bullet points on what they will discover in the full article or interview.

If by now you’re thinking this is something like a sales letter, it definitely does borrow some of the techniques without being a full blown sales piece.

Fourth, place your final call to action. It might say something like, “Discover how to get non-stop traffic to your website using Angela’s secret,” or “Discover how Angela took her income from $0 to 5-figures with these two simple traffic methods.”

Lastly, place your website navigation at the bottom for those who do not subscribe. That’s right – navigation buttons go on the bottom, not on the top. That’s why it’s called an upside-down home page.

Set your page up so that once a user subscribes, they never see that sign up page again. Instead, they see a welcoming or home page on subsequent visits.

Try this set up and see if you don’t improve your list building efforts dramatically. It really can make a huge difference.

The post Secrets of The Upside Down Home Page appeared first on .

Source: hbio

0

8 Ways to Get More Kindle Book Reviews

When I suggest to Amazon authors that they seek reviews, the biggest objection I hear is, “But the more reviews I get, the greater the chances that I’ll get negative reviews.” Understandably, negative reviews are scary. But if you write a good book that either helps people or entertains them (or both) then two things will happen…

8 Ways to Get More Kindle Book Reviews

1. The positive reviews will greatly outnumber the negative reviews, thereby ‘negating’ the negatives.

2. The negative reviews can actually help sales.

For one thing, if you have negative reviews then your positive reviews become much more believable. Have you ever landed on a product with 400 positive reviews and NO negatives? Pretty hard to believe those are all real reviews, isn’t it?

And for another thing, ‘an enemy of my enemy is my friend’ Meaning, some negative reviews, when read by the right prospects, will actually convince prospects to purchase your book.

Here’s an example: Someone from political party ‘A’ writes a book. A member of political party ‘B’ writes a bad review, citing things in the book they didn’t like. But those things appeal to the prospect (who happens to be a part of Party ‘A’) and this is enough to nudge them into buying the book.

In other words, if you’ve written a good book then DON’T worry about negative reviews. On the other hand, if your book stinks then you might want to pull the book, rewrite it and relaunch it under a different title.

Lastly, why do you want more reviews of your Kindle books? Two words – more sales. The more reviews you have, the more popular your book looks, the more sales you will get. Plus, reviews are some of the best kind of social proof you can get.

Here then, are 8 ways to get more reviews of your Kindle books

Write a good book. Seriously. If you write junk, your readers will be inspired to tell the world in reviews. But if you write a great book, again some of them will be inspired to tell the world in reviews.

Tiss: Practice makes perfect, so write a lot and you’ll get better and better. Add your own voice and personality – this makes it far more interesting to the reader. Get someone to edit and proofread the book for you.

Write a short book. Most people finish reading a book before they write a review. Thus, if you have an 80,000 word book versus a 10,000 word book, all else being equal the 10,000 word book will get more reviews. Of course if you’re writing fiction, you might have to make it long since it’s expected.

Tip: If you already have an 80,000 word manuscript, break it into 4 or even 8 smaller books and charge less per book. Then cross promote your books for more sales.

Ask for a review. Okay, this is really basic but most authors still don’t do it. At the end of your book, ask your reader to help you out and write a review. Remind them that they got the book at a great price, and if it helped them or entertained them, they can return the favor and really help you out with a review.

Tips: Let them know it will only take them a couple of minutes to do it. Provide the link where they can leave the review.

Build a following. If you don’t already have one, build a list. Then when you put out a new Kindle book, ask them to review it.

Tips: Give your book away for free to your list and ask them to review it. OR give your book away for free to strangers on Amazon and ask them to sign onto your list – then ask them to review it. Either way, once you’ve got some great reviews, stop giving your book away for free and start charging for it.

Use an email signature. If you have a separate email account just to answer questions about your book, then use a signature to ask for reviews. People will write to you with questions about your topic. When you write back, it’s the perfect time to ask for a review in your email signature. Be sure to give the link, too. And even if you don’t have a separate email account, you can still copy and paste a request each time you answer an email from your book’s readers.

Tip: When someone writes just to praise you and your book, ask them in your reply email to post what they wrote to you as a review. Be sure to give them the link to make it as simple as possible. When they do post it, THANK them.

Give your book away for free. Strange but true, the way Amazon’s algorithm works you can get a real boost to sales after giving your book away for free for 5 days. Plus you can get a lot of good reviews when you give your book away, which will also boost sales.

Run a countdown deal. This is the new ‘free’ and can have the same boost to sales as giving your book away. Again the added downloads will boost you in Amazon’s search results, plus you should be getting added reviews as well, which will also help sales.

Use social media. Post reviews of your book on your social media accounts to promote your book. This will get eyeballs on your books and usually sales, too. With more sales you can ask for more reviews.

Tip: When you have a loyal following, post a negative review now and then to social media to get your fans riled up. Your fans will go to Amazon to vote the review ‘not helpful,’ and often times they’ll even post a new review themselves.

One more reason to increase your reviews – publishing deals. If you get two or more books to each garner several hundred reviews, you might have a chance at getting a lucrative publishing offer.

If you do, think hard before you sign. Often times you can make more money by self-publishing than you can by going through a publishing house. But if they’re offering a large sum up front and a great marketing plan for your new book – then you might want to take it.

The post 8 Ways to Get More Kindle Book Reviews appeared first on .

Source: hbio

0

Is THIS the Secret to Success?

There’s a Shakespeare quote you’ve heard: “To thine own self be true.”

Is THIS the Secret to Success?

And here’s another one (not quite with the Shakespeare flair, but still quite eloquent): “You can’t fit a round peg into a square hole.”

People online will tell you what to do. How to do it. When to do it.

They’ll tell you to get up two hours early and work on your business before work. Or set a timer for 30 minutes and work without distraction. Or enter a niche just because there is money there. They’ll tell you all sorts of things. And they’ll even get righteously indignant when you don’t do what they tell you to do.

So now I’m going to tell you what to do. Seriously.

Know yourself first. Yes, you can get round pegs into square holes, but it does a tremendous amount of damage to the round peg. If you like to sleep in until 10:00 am, then maybe that’s what you should do. You probably do your best work in the afternoon and evening anyway.

If you have a flair for an odd niche, maybe you should find a way to monetize that, instead of going into a more popular and overcrowded field that everyone is telling you to enter.

If you don’t like speaking to people in person, why are you buying that course on how to do marketing for local businesses?

Figure out who you are and what you’re good at. Then build your business around YOU.

For example, if you’re great at seeing the big picture and hate details, then focus on what needs to be done and have other people do the actual work through outsourcing. If you love to write but hate to deal with websites, have someone else set up and run your blog. If you hate writing but love talking, make a vlog instead of a blog. Or do a podcast. Or both.

Just don’t do the thing you hate to do, because guess what? You cannot force yourself to do the things you don’t like for any real length of time. It just isn’t going to work.

To be successful, figure out who you are and what you like. THEN figure out how to build a business around you, instead of trying to mold yourself to a business you simply aren’t suited to.

The post Is THIS the Secret to Success? appeared first on .

Source: hbio

0

How to Add $50K or More to Your Launch

If you haven’t yet had a big launch of your own, then it can be hard to relate to how things work, what needs to be done, and especially the results you can get. It all seems a bit foreign and out of reach. But the fact is, anyone has the potential to create a product that people love and launch it with tremendous success.

How to Add $50K or More to Your Launch

Imagine spending the next 2 months working on your new product and the launch itself. Then the big day is almost here. You’re lying in bed the night before, wondering if you did everything you can do to make this a big success. You’re worried it will flop. You’re thinking, “What if I just wasted the last two months of my life?” But the fact is, no matter what happens, it’s impossible to waste that experience as long as you learn from it.

Do you know what else you’re feeling? Excitement. It’s like the night before Christmas when you were a kid, times 10. Or maybe times 100. You can hardly sleep. What will tomorrow bring?

And let’s face it – you’re also proud of yourself. Regardless of how many sales you make or don’t make, you did it. You stuck with it and saw it through to the end. And that is priceless.

Do you see what we’re doing here? We’re imagining what it will be like when you launch your first BIG product later this year. Wow. What a great way to get motivated, huh?

Now then, I’m going to show you how to add a hefty sum to the bottom line of your next (or your first) product launch, and increase your chance of success in the process.

Let’s say you’ve done your work. You’ve built a nice list of buyers and prospects by offering terrific info on your topic. Now it’s time to take the next step and offer a course of instruction for the advanced players. You’ve even got some terrific affiliates lined up. You press the button and POW! Your new product is launched to the world.

Sales on the first day prove that you have a winner. For the next few days, sales continue to come in at a slower rate. Then on the final day of your launch, WHAM! Sales flood in like crazy. Why? Because people have trouble making up their mind, and it’s your deadline that will get them over the fence and clicking the buy button.

Your launch wraps up and you’ve done a very satisfying amount of sales. It might be $20,000, it might be $200,000, I don’t know. The point is, your launch was a success.

Now here’s how you make it even BETTER:

After your deadline passes, open a new, special enrollment period for 24 hours. Offer this special enrollment period ONLY to those who have clicked through to your sales page during the launch, but never enrolled. This way you are only sending it to those who have basically pre-qualified themselves.

Offer them something new. For example, if you were offering your product for one big price, offer them a payment option. Let’s say your course was $297. You could offer them 3 payments of $99.

Of if you were offering a payment option during your launch, now you can offer them a better payment option. Instead of $99 a month for 3 months, offer $49 for seven months.

When you send an email to tell them about this special enrollment period, thank them for their interest. Let them know that you understand they might want a better payment plan, and this is their one chance.

If you don’t want to offer payments, consider offering something else instead. Maybe a one-on-one Skype call to answer questions after they’ve gone through the course. Or a critique of their work after using the course. Or a special bonus that ties in nicely.

Here’s the bottom line: By clicking through to the sales page, these people have shown that they are indeed interested. Some of them very nearly bought. But ‘nearly’ doesn’t make the sale, and if you don’t get them to buy now, they never will.

What you’re doing is providing them with one more opportunity, along with an additional incentive, to get your course. If your course is good (and we certainly hope it is) then you are doing them a major service by making this offer.

And in return, you can put an extra 4 or 5 figures into your pocket, simply by sending a couple of emails. Of course, you’ve got to do all the work that comes with having a product launch. But the point is, in the world of online marketing there are no limits to what you can earn, if you’re willing to do what it takes.

Now for some motivation…

Think about what you want most in your life right now. Is it more time? More money? More freedom?

You can have all of this and more. And once you start making money, a funny thing happens. It gets easier and easier as you discover more and more techniques like the one we just described above. You’ve just got to do the work to get it, whether you feel motivated or not.

I’ll leave you with one last trick: Make a list of what you need to do in order to launch your next product. Find one thing on that list you can do right this moment, and then spend the next 15 minutes getting started on it. That’s it, just 15 minutes. Once you get started, you’ll probably discover you don’t want to quit.

And there’s your motivation. As the shoe company says, Just Do It. Just get started. That’s truly the hardest part. Everything after that? Is all downhill and will build momentum, almost automatically.

The post How to Add $50K or More to Your Launch appeared first on .

Source: hbio

0

60 Power Words to Make Your Profits Soar

You might want to print out this page and keep it close to your computer – it’s a little goldmine of power words that capture attention and get your messages read & acted on:

60 Power Words to Make Your Profits Soar

– Free
– Sale
– New
– Tested
– Guaranteed
– Immediately
– Powerful
– Popular
– Special
– Affordable
– The truth about
– Absolutely lowest
– Daring
– Pioneering
– Unsurpassed
– Obsession
– Lifetime
– Strong
– Sizable
– Confidential
– Alert
– Energy
– Rare
– Famous
– Unparalleled
– Superior
– Bottom line
– Special offer
– Wealth
– Last minute
– Timely
– Unconditional
– Profitable
– Emerging
– Breakthrough
– It’s here
– Just arrived
– Growth
– High tech
– Innovative
– Exclusive
– Valuable
– Discount
– Endorsed
– Under priced
– Launching
– Reduced
– Enormous
– Now
– Fortune
– Authentic
– Announcing
– Introducing
– Portfolio
– Urgent
– Proven
– Weird
– Surprise
– Excellent
– You

Start using these words in your marketing and sales copy today, and then stand back and watch as your business soars to new heights!

The post 60 Power Words to Make Your Profits Soar appeared first on .

Source: hbio

0

Make More Sales with Engagement Emails

It’s tempting to send offer after offer to your list in the hopes of making the most money. Yet this is also a sure fire way to alienate your readers and send them packing. If all you ever do is pitch them in every email, they’re either going to stop opening your emails, or simply unsubscribe. In either case, you are no longer relevant to your list. So when it comes time to promote your own products, no one will be listening.

Make More Sales with Engagement Emails

There is a better way, and it’s to provide content along with the promotions. The problem is in knowing what kind of content to give them. What do they want to know? How long is it going to take you to research it and write it? And will it even be read?

The key is to think ‘engagement’ over selling. If you can continually engage your audience, then you can continually sell to them as well, at a reasonable pace.

Think of it this way: Every engagement email is like building your goodwill account. Every promotional email is like cashing in on that account. Both are equally important.

Here are 4 reasons to send engagement type emails:

1. They take the pressure off of you and let you have fun with your list. Let’s face it – if every email you send is trying to convince people to buy yet another product, you’re putting a lot of pressure on yourself to continually SELL SELL SELL. And you know in your heart of hearts that your list does NOT want another email telling them to BUY BUY BUY. Which means you are having NO FUN writing nothing but promotional emails. Who can blame you?

Even a born sales person likes to take some time off and just shoot the breeze, talk about sports, do some gardening, whatever. Well, you and your list need time off as well. And we don’t mean time when they don’t hear from you, but instead time when you have something to say that doesn’t involve them reaching for their wallets yet again.

2. You can be their go-to person in your niche. If all you do is sell, then they always have their guard up when they open your emails – and with good reason. But if you can show them how to do things without buying, and even how to buy better, you can become the authority they like and trust.

3. You can email more often. If you only send promotional emails, you better either keep the frequency down or expect to burn your list. But if you’re sending engagement type emails, you don’t have to worry about how often you email (within reason.) Who doesn’t want to hear the latest news or tips or tricks in their favorite niche? Send it out, they WANT to read this stuff.

A funny thing happens when you send out engagement type emails and then you take a few days off – your list will write to you asking where you are and if you’re okay. When this happens, you know you’ve created magic.

4. You can cheat. Big time. What I mean by this is you can reuse material you’ve already written. Did you write a dynamite blog post earlier this year that got rave reviews? Break it up into several emails and send it out. Do you have a report on how to do something that is full of great tips? Break it up into several emails and send it out.

You don’t always have to come up with new material for engagement emails – you can reuse stuff from your articles and posts. Nice!

Here are 10 topics you can write about besides the usual ‘buy this’ stuff:

1. The latest news in your niche AND how it might affect your readers. Don’t just give the news – personalize it with your own take and your thoughts on how it might impact your list.

2. Tips, tricks and great ideas on how to do things in your niche. Everyone wants the latest hack on how to do something easier/faster/cheaper/better. So let them in on the secrets.

3. Teach your list how to be a savvy shopper in your niche. What should they look out for? What features are must-have, and what should they avoid? This is a great way to make yourself into the authority.

4. 3 minute interviews. Send email interviews to authorities in your niche and create emails from those interviews. These don’t need to be long – 1 to 5 questions is all you need.

5. Spotlight your customers. Show how Bill bought your product and used it with good results. Talk about the obstacles he had to overcome, the problems he solved, and anything else that might interest your readers.

6. Show your list how to USE your product. If they’ve purchased, this is helpful. If they haven’t, they get to feel what it would be like if they did purchase. Either way, it’s a win-win.

7. Stuff for your list only. Give your list benefits that people can get nowhere else. This might be free products, insider information or special discounts. Make these special benefits expire to train your list to open your emails as soon as they receive them.

8. Stories. People LOVE stories. Don’t get wordy, do start in the middle of the story where the action is, and always make it entertaining as well as relevant to your niche.

9. Seasonal tips. If you’re in a niche that changes with the seasons, this is perfect. For example, if your niche is sports then fall is the time to talk about the upcoming ski season, while spring is when you can talk about baseball, soccer, etc. Is your niche cooking? Talk about seasonal foods. Even if your niche isn’t seasonal, with a little creativity you can still use this angle.

10. Personality and humor. You don’t want to ramble on about yourself or your business, but injecting your own personality is terrific and highly recommended. And anytime you can make your readers smile or even laugh, you’re sure to get them to open your next email.

What not to talk about in your emails:

– Too much personal info. A line or two about yourself is fine, but unless you’re telling a story that is of particular interest to your readers, don’t overdo it. No one wants to know your life history, at least not in a broadcast email.

– How terrible your competition is. There is an exception to this rule: If one of your customers has a personal story of their experience with your competition, you can use it. But YOU cannot trash your competition. Even if every word you say is true, it still makes you look like a jerk.

By sending out engagement emails, you won’t burn your list, you’ll build rapport with your list, and in the end you wind up selling more than if you simply sent promotional emails. Plus your list will actually LIKE you and say nice things about you in social media, which is always a plus.

The post Make More Sales with Engagement Emails appeared first on .

Source: hbio

0

How to Validate Your Product Idea Before You Create the Product

Want to KNOW your product will be a hit BEFORE you make it? This is simple and easy to do. And it can save you a ton of time and frustration. Validating your next product idea is crucial if you want to be sure you’re going to have a winning product on your hands.

How to Validate Your Product Idea Before You Create the Product

Here’s how to do it…

Create a pre-launch page.

On the pre-launch page, give a short summary of your up and coming product. This is like a mini sales page with a headline, bullet points, benefits and a call to action. In this case, the call to action is a waiting list to buy the product when it comes out.

Once they join this list, send them to a second page that again talks about the product, but also offers them the chance to buy it right now at a lower price.

Structure it with your offer at the top. “Buy your copy now and get $20 off, plus this extra bonus.” Then reiterate the benefits of the product, and make the offer again at the bottom. Some people will likely click the buy button at the top without ever scrolling. Others will want to review what’s in the product before they buy.

Send the offer to your list. Gauge your response. Obviously, if you get no or very few takers, refund anyone who did order and move on to your next project. If you get a lot of people joining the waiting list and quite a few pre-ordering, you have a hit on your hands.

If the response rate is somewhere in between then you’ll have to make a judgement call. In this case, you might want to survey people who did join your list to see what they like about it, and survey those who didn’t join to see what they don’t like. Then make adjustments.

That’s it! By using this simple system you can accurately forecast whether you should go ahead and create that product you’ve got in mind, or move on to another, better project.

The post How to Validate Your Product Idea Before You Create the Product appeared first on .

Source: hbio

0

The Exact Emails Needed to Successfully Launch Your Next Top Selling Info Product

This is an email launch sequence that anyone can do and enjoy success with, whether you’re launching your next $10 product or $1,000 product.

The Exact Emails Needed to Successfully Launch Your Next Top Selling Info Product

I’m going to assume you have a list, whether it’s one you’ve warmed up for a while, or a new list compiled from affiliate promotions for your new launch. Either way, the email sequence will be the same.

And we’ll assume you’re selling some type of information product that teaches something. For our example, let’s say you’re selling a product on how to make great videos for marketing purposes.

Here is the sequence:

Email #1: The first lesson on making great videos that sell products. You’re going to be delivering 3 lessons in all on making great videos. But you’re only going to teach about 5 – 10% of what you know. This way they’ll have to buy the paid course to discover the other 90%.

Email #2: A survey question. In this case, ask them what their biggest challenge is in creating great videos that sell.

Email #3: The second lesson. Take the results from the survey question and find their 3 biggest challenges. Then tell them what to do to overcome these challenges, but not how to do it. You’re delivering great info, but not complete info.

Email #4: The third and final lesson in this series. Here is where you create open loops – Telling them more of what they need to do but not how to do it. Again, you’re giving great info but they will need more to get the results you get.

Email #5: This is your introduction to the paid course. Here is where you raise a good deal of curiosity of what’s inside the course. You build the anticipation and desire of the prospects. Think of it as teasing the customer and you’ll be on the right track.

Email #6: Details of the course. Time to lay out the bullet points and really hit the benefits in an impactful way. You’re getting them primed to hit the buy button when your course goes live. Let them know what the first buyers get that later buyers don’t get. And tell them when to be ready. For example, Monday, 9am EST.

Email #7: Let them know the product is live right NOW, and due to high interest the fast action bonuses will go quickly.

Email #8: Remind them that now is the time to order, before it’s too late. Show that the product is selling quickly and time is of the essence. Remind them of the deadline.

Email #9: At the last minute, extend the deadline by one or two days.

Email #10: Remind them that it all ends today. There will be no more extensions and no more opportunities to buy after the time you designate.

As you can see, this sequence is for a product you are going to sell for a short time and then pull from the market. If you want to continue selling the product, you still can by altering this sequence like this:

Emails 1-5 are the same.

Email #6: Tell them about the limited time bonus. Make this bonus BIG and VALUABLE.

Email #7: The product is live and the limited time bonus is only available for the next “x” days.

Email #8: Same as before, but with emphasis on the limited time bonus.

Email #9: Same as before.

Email #10: After your deadline they can still buy the product, but they will NOT get the bonus. No extensions and no exceptions.

If you don’t want to do a limited time bonus, you can also do introductory pricing to create urgency.

This is the exact email sequence used by 6 and 7 figure Internet Marketers to sell their products. And there’s a reason they continue to use it – it flat out works. Try it for yourself and see what results you get. You won’t be disappointed.

The post The Exact Emails Needed to Successfully Launch Your Next Top Selling Info Product appeared first on .

Source: hbio

0