You might think the best way to make sales in the online marketing field is to promise a lot of money for very little effort. After all, we see these products that promise you’ll rake in the dough simply by tapping your toes three times and whispering you want to get rich.
Those kind of pie-in-the-sky promises may make for great fairy tales, but frankly your average Joe isn’t buying it.
You know what people say (and believe)… “If it sounds too good to be true, it generally is.”
The fact is, there are folks who make hundreds of thousands of dollars online each year.
Some do it each month.
A few do it each DAY.
So just because it sounds too good to be true doesn’t make it so. But it will scare away a lot of buyers, because they don’t believe THEY can make a ton of money from home.
And those programs that promise the moon for a few clicks? Their refund rates tend to be in the 50% range. Ouch. Plus you’ve got to wonder how well they sleep at night.
So what’s the counterintuitive approach to increasing your conversions in the make money online / internet marketing field?
It’s simple, really.
Tell them they’re going to have to WORK.
Tell them they’re going to have to put in an EFFORT.
And the results they get will depend on what they actually DO.
Obviously any business is going to take work. But if you don’t TELL them it will take work, they will likely mistake you for a scam.
So be honest and open about how much effort it will take. Doing so, you’ll find your products not only sell well, they will also continue to sell for a long time to come.
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