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Online Marketing in a Nutshell (Sifting for Diamonds in the Rough) —

Imagine all the prospects you attract to your business as being a large mound of gravel. But hidden in that gravel are diamonds. Your job is to sift through the gravel to find the diamonds, and to do this as cheaply and effectively as possible. You want to spend the majority of your marketing time…


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via Online Marketing in a Nutshell (Sifting for Diamonds in the Rough) —

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