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How to Use Coupons to Grow Your Brand

Coupons have been around since the beginning of man’s shopping experience. People love coupons because it gives them an extra discount on something that is much needed and wanted. They are an incentive to buy, and leave you with a pleasant feeling that you saved money. In fact, coupons are a very powerful tool to grow your business and brand.

How to Use Coupons to Grow Your Brand

You aren’t just giving the customer a reason to buy, but allowing them to save their hard earned money and not spend it all in one place. This will always get you on their good side and also gain trust that you really want them to save money.

How creative can you be with coupons? There are many different types of coupons to give. One type of coupon is an amount that is discounted from the total price. Simply put $5, $10, $15 dollars off a product for example.

Another type of coupon is “BOGO” or “Buy One Get One” free or half off. It is for you to determine which products and services go together to give someone half off or even a free product with their purchase.

A different variation of the “BOGO” coupon or discount is to buy multiple products to get one free or half off. You can have them buy as many as you like, but the price needs to be reasonable. It can be any price you set, but it has to be something that a customer would feel is worth buying and useful to them.

You can also be creative and give people a discount for referring your business to others. You can give a money amount or a percentage off their next order. Again people are saving money and also it is a way of inexpensive advertising. When people learn they will save money with you, the potential to gain more customers is stronger.

If you sell physical goods you can offer free shipping. As you know amazon.com offers free shipping to Prime members on many products. You can do the same if you have your own private store online. You may want to be a little more competitive and offer free shipping on items of lower prices. Make sure it is cost effective though.


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You can also take a percentage off the total price if someone spends a certain amount with you. For instance, say you will give 10% off if they spend $50, or $100, but only if it meets or exceeds the amount. This will help you out in making money, but also encourage customers to buy more from you.

Rebate coupons are also great. Do you remember the last time you bought something and got a rebate? You have to send a slip in the mail and wait for the money to come back, but on the Internet you can make it more instantaneous. You know in today’s day and age, instant gratification is in high demand.

What you can do with coupons is really up to you. You can combine them, or give them out weekly or monthly. You can be as creative with this as you can imagine. Sometimes people like to combine coupons with offers, or use multiple coupons at one time. Whatever you think will make the customer the happiest, and still work to grow your business and brand.

With a number of different coupon options available for your use, now it’s to put some of these ideas into practice. Don’t just throw them in front of the customer and try to persuade them to buy just because they are getting a discount. That’s not actually good business practice, but throughout many years, people believed it worked.

Buyers will come to you because they like your products, they like your brand, or they like your attitude. Just reach out to those who are interested, and treat them nicely by offering coupons and discounts to build customer loyalty, and gain more referrals. This is a sure-fired way to grow your business over time.

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Source: hbio

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