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Archive | February, 2021

Case Study: Marketer Says ‘NO!’ to $10K/Month in Affiliate Commissions – Does THIS Instead

If you were making $10K a month by simply emailing out affiliate promotions, would you want to stop? One marketer did just that. He was earning a hefty income like clockwork by promoting other marketer’s products when he decided to change his business model.

Case Study: Marketer Says NO! to $10K/Month in Affiliate Commissions - Does THIS Instead

He was no longer a ‘super-affiliate.’ With rare exception he no longer promoted launches. He pulled the affiliate emails out of his autoresponders. He turned his back on being an affiliate and instead concentrated on creating and promoting his own products.

The downside?

→ A significant loss of income for a few months until he was able to ramp up his own product offering.

→ No more review copies of new products.

The upside?

→ No longer promoting products he didn’t 100% believe in. Let’s face it, some products truly don’t deserve to be promoted.

→ No longer receiving a dozen affiliate requests per day.

→ No longer being held hostage to promote a product as payment for someone else promoting his product.

→ No longer arranging his calendar around the latest launches.

→ No more competing to sell the same products everyone else was selling.

→ Feeling good about himself because he could better help his buyers rather than selling them out with the latest gimmick offering.

He continued to email as often as he did before removing affiliate promotions, but now he wrote emails exclusively promoting his own products.

He took time to consider how he could best help his customers and created products accordingly.

He learned to play the game on his own terms and now makes as much money as he did before when he was, as he describes it: “In the pockets of other marketers.”

He’s happier, more focused on helping people, less focused on squeezing every dime out of customers and oddly enough, spending less time working rather than more.

He now has two assistants who handle all customer service issues for him as well as doing some of his work.

He focuses mainly on three things: Product creation, writing emails to promote those products and coaching.

The lesson I took from this story is to reevaluate what I’m doing. Is it making me happy? Or just rich? Is it offering my highest good to my customers? Or is there something I can do to improve my offerings, lessen my workload and be happier, too?

Important questions. Sometimes you might be having a certain amount of success, but aren’t really happy or providing the most value and living from your highest purpose. I think it’s possible to marry the two. How about you?

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Do Your Videos Make this Audio Mistake?

Imagine that you’re making a video about how to declutter a closet. In the video you show the closet beforehand, you explain what you’re going to do and how you’ll do it, and then you have a montage of video clips of you working while music plays. Finally, you come back on screen and give a few parting thoughts. Not bad, right?

Do Your Videos Make this Audio Mistake?

Except here’s the problem I see happening over and over again…

That video montage is there to show a long process condensed into a short amount of time. You could narrate over that section, but most video makers prefer to use music.

But… because it’s just music, the video makers are worried that it somehow won’t be enough and so they crank up the volume up to twice what it was. Now the viewer is reflexively jumping to turn that volume down – sometimes WAY down. In my case, I’ll usually just mute it.

And when the person comes back on video to talk to the camera and uses a regular speaking voice at regular volume, the viewer can’t hear it unless they turn the volume back up. This means that if the viewer is even still paying attention, they will need to decide if they should turn up the volume or just close the video and go on to something else. Why would anyone put their viewer in that position?

I can’t tell you how many times I’ve been distracted when the volume was on mute. I never did see the end of those videos, so if they had a call to action… well, I never heard it. And it’s annoying having to reach for the volume button because music is suddenly blasting forth. It’s like if someone came up from behind you with a bullhorn and you’ve got to find the volume button to make them stop.

I know it might seem ‘artistic’ to blast music like it’s a movie scene, but do you really want to alienate your viewers? Probably not.

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How to Gain a Big Audience for Your Blog

Plenty of bloggers like to write about their thoughts, their day or the crazy thing that happened to them on the way to the zoo. But this type of blogging is generally more for fun than for profit. To make significant money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for at this time.

How to Gain a Big Audience for Your Blog

When you help people solve problems through free and valuable content that is relevant to your business, you reach larger audiences and build trust. The best part is you get the opportunity to show people how your products and services can help them solve their problems and fulfill their desires and needs.

Let’s say that you’re a real estate agent. Your potential clients aren’t looking for your recipe for apple pie, the award you won last week or even the number of houses you sold this month. What they do want is their questions answered:

→ “How do you buy a house?”
→ “What credit score is needed to get financing for a house?”
→ “What is the best way to invest in real estate with 10% down?”
→ “How do I know I’m buying in a good neighborhood?”
→ “What are the easiest ways to increase the selling price of my home?”

Find out what real estate prospects want to know, and then use those exact questions for your titles. Give helpful info in the blog posts and then refer them to your squeeze page to get your lead magnet, or suggest they give you a call to further answer their questions.

These types of posts can rank high in search engines without tricks because they are exactly what searchers are looking for. And once you rank, you’ll be getting free, consistent traffic from Google.

This works in just about any and every niche you can think of and it’s an easy way to demonstrate your authority while building an audience that is super receptive to your offers and services.

Here’s how you can take this knowledge and double the impact: Use the same approach for your YouTube videos. YouTube is simply a search engine for videos, which is why ranking on YouTube is similar to ranking on Google.

Choose keyword phrases and questions that match what people are looking for on YouTube. Create videos with those titles that are packed with great info. And invite your viewers to visit your website, subscribe to your list or take the action you seek.

Using this method and being consistent will yield powerful results: Free targeted traffic, building your authority with your new viewers and readers, along with gaining a steady stream of new subscribers and customers.

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Can You Really Earn $5,000+ Per Month Selling Older Affiliate Products This Way?

In the online marketing world, programs typically are promoted hard for a few days or weeks once they launch. After that, marketers and affiliates alike tend to move on to the next hot thing. This opens up a huge opportunity for anyone willing to do a little leg work. And this can work in multiple niches – not just online marketing.

Can You Really Earn $5,000+ Per Month Selling Older Affiliate Products This Way?

One gal I know (I’ll call her Betsy for our purposes) watches her favorite marketers to see what products they create. She knows the products are high quality because she knows these particular product creators and is familiar with their work.

Once a product seller is no longer actively promoting a product – which can generally take 1 to 6 months – Betsy contacts them and asks if they can do a deal. Sometimes she buys the rights to the product and thus gets to sell it for any price she chooses and keep 100% of her sales.

Other times she negotiates a deal for her customers – a steep discount they can only get by purchasing through her.

And third, Betsy will sometimes put together a package deal of 2 or more products, either from the same or different product creators, and these package deals tend to do really well.

She builds her list by advertising that she offers steep discounts on popular programs as well as many freebies, too.

And that’s a good point… she is highly generous with ‘one problem – one solution reports’, generating about one per week and giving them away to her list. Of course, each report also promotes a discounted program, so there is a method to her generosity. I don’t know how much she’s earning doing this, but I suspect it is far, far in excess of the $5,000 a month I mentioned above.

This model could also work with anything that can be discounted, including services, tangible products and so forth. It’s a nice little business and I’d estimate she only spends about 2 hours a day on it. I think anyone can use this income strategy. How about you?

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Is This Weird Psychological Phenomena Keeping You Broke?

Let me ask you a question… “As an online marketer, how much should you earn?” It’s like asking how long a piece of string is. But here’s the rub: When I asked that question, I’ll bet you had an answer. And I’ll also bet that answer isn’t all that far away from what you’re used to making.

Is This Weird Psychological Phenomena Keeping You Broke?

We get a job, go to work and earn $40,000. That means on some level we perceive that we are worth $40,000 a year. Your colleagues also make about $40,000 which is further ‘evidence’ that this amount is what you ‘should’ be getting paid.

How then, are you going to shift your mindset to earning $40,000 a MONTH?

Imagine going to work tomorrow and your coworker says they just got a raise from $40,000 a year to $40,000 a month. Your mind would be blown, right?

But in online marketing there are no rules for what you can and cannot earn. The only limits to how successful you can become are the ones you impose on yourself, and a surprisingly big factor is how much you think you are worth.

If you’ve earned a small sum of money all your life and now you intend to earn a big sum, you’re going to have to change your thinking and decide that you are indeed WORTH that larger sum of money.

You hold your own income potential in your hands, and it doesn’t matter what ANY other marketer is earning.

A friend of mine who does quite well (high six figures) in online marketing took a newcomer to lunch one day to give him a few tips. Three years later that newcomer was out-earning my friend by 10:1.

Somehow you’ve got to get your mind around the fact that there is no one in the same position as you in online marketing. There is no pay scale or ladder to climb. You don’t need to get seniority or even master the intricacies (you can use outsourcers for that).

Anything is possible. You can write your own paycheck by using smarter thinking and doing the work necessary.

Find that little voice in your head that says you’re not worth $X amount of dollars and tell that little guy or gal to shut up.

You decide what you’re worth and what you are capable of. Because in online marketing, anything is possible.

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Double Your Income with Just One Email?

Here’s a quick case study that could potentially double your email profits. This marketer sends out an email to his list 5 or 6 days a week. These emails have news, information and one offer. But on the seventh day, he does something completely different, and this one simple change is doubling his income every week. I’ll bet this can work for you too!

Double Your Income with Just One Email?

So how does it work… Well, he calls it his “Weekly Roundup” and in it he lists all the hottest selling affiliate products offered that week. Each one gets a short section of its own with a title, description and his affiliate link.

He says that most weeks he makes as much from that one email as he does from all of his other emails combined.

I asked him if he didn’t get more unsubscribes from that email, since it looks so different from his others, but he says he makes it look and feel different on purpose. It’s his way of letting his audience know it’s the one-time weekly email, and the rest of the week they’d be getting good content and not just a sales pitch.

He also titles it, “Weekly Roundup” and uses a date such as, “January 1-7, 2021” to indicate this email will only show up once a week.

Yes, it’s simple, and often the best marketing strategies are. Implement this into your own email marketing plan and you can potentially 2x+ your income with a single weekly email.

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Grow Your Profits with Personalized Offers

If you already have an email list of customers, here’s an easy way to increase your profits.

Grow Your Profits with Personalized Offers

One day each month, look at what your customers have purchased. If Joe bought a $10 ebook, a corresponding $47 software and a $297 course, then he might be ready for some one-on-one coaching. Email him a note reminding him of what he’s purchased and make your offer.

Or maybe Anita is purchasing $297 per month coaching from you and she’s loving the results she’s getting. Offer her an entire year of coaching for $2,500, saving her a thousand dollars and earning you a big up front payday.

What if you only sell affiliate products? If Robert purchased three different products from you and they’re all on traffic generation, do you think you can find a $497 traffic course that might be exactly what he’s ready for?

This is all about making personalized offers to some of your best customers. Some will say no, but if the offers are properly tailored, some will also say yes. And that can spell an extra four or five figures for you each month for only a day’s work.

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Try Reverse Podcasting for Fast Credibility

If you’re new to marketing or don’t yet have a large following, starting your own podcast can be an uphill slog that takes months of work before you start to build real traction.

Try Reverse Podcasting for Fast Credibility

But being a guest speaker on established podcasts – what I call reverse podcasting – can immediately establish your credibility and send hot prospects to your website.

It doesn’t matter if you have a track record online because your offline experience can work just as well for getting interviewed. Remember that podcasters are always looking for interesting people to interview who bring value to their listeners.

To find out which podcasts might be a good fit for you, choose someone well-known in your niche and then discover what podcasts have had them as a guest. These are the podcasts you want to approach.

Typically, podcasters will want to know what you can offer their listeners in terms of great info. They will also link to your website in their podcast description (great for not just traffic, but also SEO) and place your name in the podcast’s title.

Once you’ve been a guest on numerous podcasts, then it might be time to consider starting your own podcast. And your first guests can be the podcasters who interviewed you since you’ve already established a relationship with them.

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7 Mistakes Made on Your ‘About Me’ Page

A good ‘About Me’ Page doesn’t have to be fancy or complicated. In fact, it just needs to communicate a few key things. And yet people keep making these same 7 mistakes over and over again on their About Pages.

7 Mistakes Made on Your About Me Page

1: Surprise! Your ‘About Me’ Page isn’t about you.

Nope. It’s about the person who visits the page. This is where you tell that person why they should bother with you, or products or your site.

Talk about their problems which you solve. Talk about how you can help them to achieve their goals. Let them know what’s in it for them. And only talk about yourself in the context of how you help your readers.

2: You’re talking too much.

Your About Me Page should be interesting, not mundane; just long enough, but no longer. Write your rough draft for your About Page. Set it aside for a day or two. Come back and remove everything that doesn’t move your prospect closer to knowing you, liking you and trusting you. Then have a friend read it and tell them to point out all the parts where they were losing interest, and either fix or remove those.

3: Your writing is boring.

Borrrrrringgggg. Snooze… Write in your own voice, lose the hype and the jargon, be a little funny and most of all, be your real self and not some drone.

4: You’re using only video.

Sure, video is great for establishing rapport… with those people who like video. But you’ll have visitors who don’t want to have audio blasting for everyone around them to hear, and you’ll have other visitors who don’t want to sit through a 5-minute video.

If you do use video, keep it short and be sure to include text, too.

5: Your picture is AWOL.

Okay, having your photo on your About Page is optional. I know some people like to keep their face on the down-low because, well… trolls. But if you don’t mind having your photo online, then by all means put it on your About Page to give people a better sense of who you are. It will also help them to remember you, too.

6: Your name is missing.

Have you ever been on a website with awesome writing and you wanted to know who is writing this stuff, but the About Page just has some corporate mumbo-jumbo and nobody’s NAME? I have. You need a first name and a last name, so don’t just say, “Bob” because I want to know, Bob WHO?

If your name is too generic, such as John Smith, you might add a middle name to everything you do online to make it easier to find you in the search engines, such as John Vincent Smith. If you don’t want to use your REAL name, that’s okay, too. Many people work under professional pseudonyms. Also, remember to add any professional, relevant credentials you might have.

7: You don’t have an About Page.

If you’ve read this far, then I’m guessing you understand the importance of an About Page, even if you don’t have one yet. If you’re hoping no one has noticed that you don’t have one, well… we have.

And if you’ve given it some totally clever name like, “Guess What?” “The Deets” or “Check This Out” then it would be a great idea to rename it to “About” or “About Me.” Why? Because if I’m looking for the “About Me” page then I’m going to pass right over all those ‘clever’ names and assume you didn’t bother to create an About page.

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Cat Butt Push Pins… Million Dollar Idea?

Million dollar business ideas are everywhere and they don’t even need to be original. If you’ve ever been on Ebay, then you know that once you click on one item, another dozen items will be suggested. And while most are targeted towards you and what you’ve searched for, now and then something odd will pop up. Like Cat Butt Push Pins.

Cat Butt Push Pins... Million Dollar Idea?

I’m not making this up… It’s a real thing. Intrigued, I clicked on it and found that for about $15 you can buy six plastic push pins (like for a cork board) that are in the shape of six different cat butts; Calico, tabby, black, etc.

Thinking the price was an anomaly, I searched on Ebay and found only one other listing, and that one cost $20. Then I went to Amazon and found I could get their very last set of cat butt push pins sent to me for $17.99.

Walmart, on the other hand, would be glad to sell me a set for just $49. That’s right… $49 for six plastic push pins in the shape of cat’s butts.

I might be in the wrong business…

This isn’t the point of this article but as an aside, here’s a business idea for you: Hire an artist to design 8 cat butt push pins for you, being sure to NOT copy the ones already out there. Find a company – likely in China – who can cheaply manufacture push pins and get an initial run of these made. You don’t even need fancy packaging yet.

Sell them on Ebay, Amazon, Etsy, Mecari and any other website you can think of. Find your best price point where they sell quickly and yet you are making as much profit as possible (Hint: It will be lower than $49 and likely lower than $17.99).

Use your profits to design clever packaging and now get them into stores as well as continuing to sell on Amazon. Okay, that’s one business idea, but it’s not even my point.

Here’s my point – or rather, my two points.

First of all, there are great ideas everywhere, and you don’t even need to be all that original. Clearly there is a market for clever push pins that isn’t being fully satisfied. Who knew? Push pins are the sort of thing we take for granted, but one enterprising person said, “What if? What if I design these in the shape of cats’ butts?”

While his friends were falling on the floor laughing at him, he made a go of it. And without competition, he’s selling these things for a ridiculous price, too. There is room for improvement here in quality, in appearance and in price. Three opportunities in one.

What products do you take for granted that can be improved? If you have no desire to get into physical products, that’s okay. What virtual products need improving, revamping or even inventing?

During the pandemic sites like Zoom and Skype went crazy. But what about people who want to talk online and don’t want to have to think about their appearance or the state of disarray their room might be in? Bingo! Clubhouse was invented – audio chat rooms, no video and no recordings.

Second, when you have a rabid, hungry market, you can sell them the darndest things. People are PASSIONATE about cats and they will literally pay $17.99 for 6 push pins if they are in the shape of cats’ butts.

To put this into perspective, a non-cat-butt-shaped push pin costs a few cents at most, while these cost $3 apiece when bought in a set of 6. That’s not just insane… it’s also a great example of how passions override common sense in purchasing and how you can take advantage of that in the market.

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5 Ways Icons Boost Your Email Marketing

It might seem strange to think of icons as helping with your email marketing efforts. After all, it’s the message that’s important, right? But anything that can help you to better convey your message is something worth looking into.

5 Ways Icons Boost Your Email Marketing

Icons can highlight your company’s benefits and show the positive effects of your offer. They can demonstrate particular features or characteristics of your product or service. And they can be used to split email blocks, making the message easier to read.

What else can icons do for your emails?

1. Icons help organize the content.

No doubt you’ve seen this on webpages but perhaps not as often in emails. Imagine if your email has three options:

→ Ask a Question
→ Share Feedback
→ Get More Information

Each of these can have an appropriate icon that helps to organize and clarify the options. “Ask a Question” can be a question mark; “Share Feedback” might be a talk balloon and “Get More Information” could be a video icon, a book icon, a person icon or whatever, depending on the format of the information.

2. Icons help express ideas.

There are times when an icon can be used either in place of – or in conjunction with – a keyword to clarify the meaning in a more straightforward manner. For example, a play button icon is so universally understood, it makes more sense to use that than to use the word, “Play.”

3. Icons can replace heavy images.

Images in emails are great… until they aren’t. Images need to be downloaded, they can be blocked by email clients and unfortunately their appearance changes in different apps. While icons are less expressive, there are times when they are a better choice than stock photography.

4. Icons support your brand identity.

If you are using a particular set of icons on your website and advertising, it pays to use them in your emails as well to maintain your overall design and brand strategy.

I’ll bet there are certain businesses that you recognize by icons (for example, social media sites). If you received an email from them that did not contain those icons, it wouldn’t look authentic. In fact you might even suspect it was a phishing email to steal your info.

5. Icons reinforce interactive elements.

When it comes to things like call-to-action buttons, icons can reinforce the action you want taken by the reader. And they can also be animated to draw attention to something important, like the “Check it out” or “Grab your copy” button.

If you’re just getting started in email marketing, give icons a pass until you master the basics. But if you’re looking for a way to increase your email readability and conversion rates then I highly suggest you spend the next week observing how others are using icons in their emails while you devise your own strategy.

It’s surprising what a few little icons can do for your business!

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THE Secret to Making Money Online?

If someone were to ask you what the #1 ‘secret’ to making money online was, what would you say? Any guesses?

THE Secret to Making Money Online?

Maybe you’d say it’s to find a starving crowd. Or to build and nurture a list. Or to get in on the beginning of a hot new trend. All of these are good answers. And all of these are wrong.

THE big secret to making money online is one that crosses all niches, applies to all markets and marketers, and works just about every single time to make REAL money. It’s how six and seven figure incomes are almost always earned. And it’s also how YOU can begin earning 6 figures in the next 12 months.

Now then – before I reveal this ‘secret,’ let me warn you that you might have heard it before. In fact, some online marketers have to hear this a dozen times or more before it really starts to sink in. That’s because the most powerful techniques often masquerade as something a bit boring. Or tedious. Or uninteresting.

After all, taking a wheelbarrow full of cash to the bank is exciting. Earning it is often something altogether different. Ready?

Here’s the ‘secret…’

“Find a profitable formula – and then SCALE it up.”

Yup. That’s it. Pretty simple, I know. Yet 98% of marketers will never do it. And 97% of marketers will stay broke because of it.

Let’s say you spend time making the perfect product for a super hungry niche. You tweak the offer to get it converting sky high. You bring on affiliates to help you promote. Everything is in place. You launch, you have an extremely profitable week…

…and then what?

For most marketers, they will turn their attention to creating the next product and doing the entire process again. And because of that, they will leave a tremendous amount of money on the table.

If your offer sells for $19 and you’re converting at 5%, then you’re making $95 for every 100 people you send to your site. This doesn’t even include the list you’re building and will market to over and over again.

Now then, if you can buy those 100 visitors for $40, you’ve just make a profit of $55. Buy 1,000 visitors and you’ve made $550. Buy 10,000 visitors and you’ve made $5,500. But wait, there’s more!

What if you add a backend product? Just one sale per 100 visitors of a $100 product increases your profit from $55 to $155. 10,000 visitors? $15,500 profit.

You can also add coaching, continuity (membership) programs, etc. for even more profit.

Are you following me here?

Let’s use an analogy: Someone invests 3 months to open a hair salon. They have a big grand opening with lots of customers. And when that dies down, they close shop, move across town and do it all over again. Yeah, that would be pretty crazy. Yet that’s what 98% of online marketers do.

They create a product, launch it, have a great week and then start all over again. And they wonder why they are still struggling. So what’s the takeaway?

→ Invest time in building a profitable, high-converting funnel.

→ Test it out and do the math – how much can you spend on advertising and still make money?

→ Start by investing small and ramp your way up.

→ Don’t forget to build your list – your funnel is your upfront money, and your list is your “go to” money. That is, whenever you need funds or simply want to boost your income, you can go to your list and make them an offer.

What will derail you in this process:

→ Getting lured away by the glamour of creating another new product funnel when you should be scaling up the one you already have.

→ Fear of spending money to make money. Yes, spending $1,000 or more to make sales is scary. That’s why you want to start small, make sure your entire funnel is working, and then scale up. And up. And Up.

Your biggest mistake – would be brushing this advice off. Fortunes have been made simply by creating a profitable funnel and then scaling it up.

FORTUNES.

As in nearly 7 figures made from one ClickBank product…

Per MONTH.

That’s right – 6 Pack Abs at the pinnacle of its success was earning over $11 million per year.

Your results will vary.

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Offline Marketing – How to Sell $5,000+ a Month With a Menu and “The 21 Day Trick”

Are you doing offline marketing, or would you like a second income in the offline world? Here’s how you can make it drop dead simple and super profitable.

Offline Marketing

First, build a simple website with a menu card on it. Not the kind of menu you find in a restaurant, of course, but it can look like that if you choose. Your menu is going to offer all kinds of services to brick and mortar businesses.

For example:

→ Local SEO
→ Creating lead capture pages and setting up their autoresponder
→ Website creation
→ Writing blog posts and articles for them
→ Repairing their online reputation
→ Creating a professional looking video
→ Creating detailed reports on their competitors
→ Doing social media (this can be a wide variety of offerings)
→ And so forth…

Give them different prices – some low and some higher, to give business owners plenty of choices.

Now here’s the 21 day trick – through testing, we’ve found that you will actually sell MORE services when you extend the date by which you’ll have the services completed. Naturally you can do many of these things in 2-5 days. But if the client believes you’re working on it for 3 weeks, or even a whole month, the perceived value is much higher and you will sell more.

Yes, human nature is a funny thing, isn’t it?

Now then, before you panic and think you can’t provide all these services, realize that all you need is to visit Fiverr.com. There you’ll find people who can do all of these things for you, rather inexpensively. You will need to pay more than $5 for most of these, but that’s okay because your profit margins will still remain sky high. Typically, you’ll pay $5 to test the gig out, and then somewhere between $50 and perhaps as high as $200 to get your job done.

Meanwhile, you’re selling services for $300 to $1,000, depending how much work it involves. You are the ‘middle man or woman’ getting the orders and then having them fulfilled.

So how do you get the clients? All of the usual methods apply, of course. Also, LinkedIn and Craigslist can be great places to get clients with a little practice. Also look at potential client’s social profiles and websites to get an idea of what they might need, and then contact them directly via email or even phone. When you’re ready to take it to the next level, you can also put together a mailer that incorporates your menu and send it to likely prospects.

This is perhaps one of the easiest businesses you can start and almost immediately begin making money. Because you are outsourcing all of the work, you can focus solely on getting clients, making them happy and gaining repeat sales.

And by the way – once you choose a method for client acquisition, you can outsource that as well. Then your only job will be to send orders to your outsourcers and send the completed work to your clients. Not a lot of work for a $5,000 or more a month income…

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How to Become the Go-To Expert in Any Niche Online with No Previous Experience

Are you entering a niche in which you have ZERO experience? Good. Actually, great! Here’s what you do…

How to Become the Go-To Expert in Any Niche Online with No Previous Experience

Start a blog. From day 1, explain that you know nothing about (your new topic, such as cooking) but you’re on a quest to learn (a specific outcome or goal, like how to make the world’s best pancakes) and invite the reader to make the journey with you.

Now start reading about your topic. A lot. Buy and use the products in your niche. Write about what you learn, and tell about your experience with the products. Recommend the good ones.

Once you’ve got a dozen or more blog posts, start asking experts in the niche for interviews. If you’re too shy or nervous at first, you can start with email interviews and work your way up to audio interviews. You become the researcher / reporter, and you let the experts handle the heaving lifting.

In 1-5 years? Now YOU’RE the expert. And you never had to lie about knowing stuff you didn’t know when you got started. In fact, you got to be honest, truthful and yourself the entire time. And you’ve built a tremendous rapport with your audience who very much feel you’re just like them.

When you use this formula, your readers will trust you and they’ll act on your advice, whether that’s to buy an affiliate product you recommend, buy your own products or eventually let you coach them.

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Source: hbio

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WordPress is a Website Developer’s Dream

As far back as 1996, Bill Gates stated that the Internet would evolve into a “marketplace of content”. This prediction has indeed come to pass, as content is now considered to be “king” in the world of CRM and marketing in general.

WordPress is a Website Developer's Dream

You are already aware that presentation is the key to success. Whether referring to blogs, white papers or the average product update, client engagement is key. Fully developed strategies to implement, collate and present this content are now critical to the success of any business. WordPress has become one of the cornerstones of this industry. What aspects of this turnkey software allows it to be the choice of countless companies?

The Intuitive Edge

Were you aware that no less than 55 percent of the top million most-visited portals in the world employ WordPress as their CMS provider of choice? This largely arises from the fact that WordPress is highly intuitive. In other words, you need to know very little in regards to coding to create a great online presence. From user-friendly dashboards to preview pages to make certain that your page presents correctly, the user-friendly nature of this system cannot be denied. If you are able to edit text within a standard Word document, you will have little trouble adapting to WordPress.

The Power of the Open-Source Force

Another massive advantage of WordPress is that it is an open source. You will not have to pay one cent in order to utilize all of its tools and benefits. This is in direct contrast to other systems which require monthly installments in order to access benefits. Free products and services are attractive; particularly those which are as effective and easy to work with as WordPress.

Multifaceted Multimedia

In the past, embedding videos, GIFs and other widgets into a website were difficult without having a great deal of experience with coding. This frustration has been done away with thanks to the streamlined presentation that WordPress offers. Importing videos, images and graphics has never been easier. As we all know, embedded visual aids can make all the difference between an interested visitor and a high website bounce rate. The built-in tools provided by self-hosted WordPress have made it very simple to design a high functionality, and visually compelling website without very little technical knowledge or experience.

The Mobile-Responsive Edge

It is no secret that modern websites need to be mobile responsive in order to reach the most users possible. This can be difficult to address with in-house systems and if the mobile demographic is not reached, a great deal of business will naturally be lost. WordPress offers a number of turn-key themes which can be quickly integrated into your existing website architecture. This alone can dramatically boost a website’s natural ranking in the search engines, and thus a site’s daily visitor numbers.

Community Help

The open-source nature of WordPress enables you to find help when you need it the most. While most features are easy to use, there will inevitably be times when questions need to be asked. Thanks to a robust online community, help is never far off. This is in direct contrast to other CMS systems which usually provide a much more limited range of community support and creative solutions. With WordPress, there is a solution for nearly anything that you want to accomplish with your website, and if it doesn’t exist yet, you could easily have a coder create it for you on third-party sites such as Fivver or Upwork.

WordPress is here to stay. As a continuously growing number of websites are building their online presence with WordPress, it only stands to reason that its marketing value for online businesses will continue to grow. It will be very interesting to see how WordPress evolves as the needs of the modern business likewise advance, but rest assured they will meet tomorrow’s challenges and opportunities just as they have been doing since 2003.

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Source: hbio

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