In this article, you’ll find seven lessons that unhappy customers can teach you if you allow them.
In this article, you’ll find seven lessons that unhappy customers can teach you if you allow them.
As you know, there is a lot of money to be made in working with offline businesses. If they don’t have a site you can build one for them. If they have a site but it’s not mobile friendly, you can build them a mobile site. If they’re not doing video, you can do that for them. If they’re not building a list, you can get that started for them and so forth. The possibilities are nearly endless, and there’s tons of support on how to do it.
But here’s the sticking point for most online marketers: They do not want to go out and talk to business owners.
So if you’re one of those who prefers to stay at your desk, then how can you cash in on offline marketing? Simple – hire a sales person. Pay that person a commission such as 50% of profits or a straight 25% off the top. This way you only pay when you make money.
And if you don’t want to be the one to provide the services, you can always outsource that as well.
This is a great side business for marketers. You’re still free to focus on your online business, diverting your attention to offline only when there is a sale. And it’s a great opportunity for the sales person, because they can pursue it in their spare time.
And if you’re outsourcing the work, you probably only need to spend a few hours per week to make this work.
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Want to learn how to create a webinar presentation that keeps your audience engaged? Check out these webinar presentation tips, best-practices, and examples.
There’s an expression that the first million dollars is the hardest to earn. It’s also true that your first business is the hardest to start. But once you’ve got one business, why not branch out and create a second business?
If you do, you’ll have another revenue stream, as well as added security. After all, if you have two different lists and two different sets of products and something happens to one, you’ve still got the other.
You’ll also find that by expanding into a new business, you’ll get your old enthusiasm back. Remember when you started your first business, how exciting it was? You can have that excitement again by starting something new.
And then there’s cross promotion. Choose your second business correctly and you can market your second business’ product to the customers of your first business, and vice a versa.
So let’s say you sell info products to the dating market – how about starting a dating app business, too?
Or maybe you sell financial products, like how to invest money. You could branch out to how to make money, and sell those products to your investment list, and so forth.
You might think you won’t have the time or possibly the skills to take on a second business. But no worries – just outsource the work. And remember, the true money maker in business and in marketing is creative thinking. You can always get someone else to handle the details for you.
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Inside the change to GetResponse becoming a remote-first company.
If you’ve been in business for any length of time, you likely have hidden assets you can sell. For example, do you write a newsletter? Then you can sell a bundle of back issues. Do you send out emails? You can bundle these as well for other marketers to use.
How about blog posts – do you have enough to package them into a book? Have you developed any software? If so, you can sell the rights to it, or the resell rights.
Have you developed a squeeze page that works remarkably well? Why not sell the template?
The list goes on and on, but the bottom line is this: Take a good look at your business and see what hidden assets you can sell for a tidy profit. And continue to search for the hidden assets, because sometimes they’re hiding in plain sight.
For example, let’s say you’ve developed a system for hiring and training outsourcers for your business. You take this for granted, but to other business owners this information could be worth a great deal.
Or maybe you’ve developed a blog post template and writing system that quickly creates blog posts that tend to get shared a great deal through social media. You’ve been doing it for years, so again you take it for granted. But there are other blog owners and writers who would pay a small fortune to know what you know.
Don’t under estimate the value of your systems and various assets. There is a learning curve to everything, and guaranteed there are people out there who will pay you to help them shorten that curve.
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What if you had an entire membership site full of the latest videos in your niche? And what if you gave access to that membership site for just the cost of an email address? Do you think you could build your list?
Obviously, the more value you offer your visitors for joining your list, the more likely they are to say yes. And while a report or a single video can work well, an entire membership site that is continually updated can work even better.
But how do you do it in just a couple of hours per month? By using YouTube videos. As you know, there’s almost nothing you cannot find on YouTube. So if you’re willing to do the research, you can find videos that fit your niche perfectly. Embed them into your membership site and add your own introductions to each.
That’s it! You can make this as simple or as extensive as you like, but in either case it’s not going to take you all that much time. And in return, you’ll have what might be the ultimate list building incentive.
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Let’s say you have a product for brick and mortar businesses on how to get more customers. If you take the exact same information that is in your product, but customize it for a specific niche, you can charge more AND make more sales.
For example, you customize the info for chiropractors and market it exclusively to chiropractors. Sales will actually be easier to make for a couple of reasons.
First, it’s easier to reach your audience when you are being specific. Second, chiropractors will see the info is just for them, and be far more likely to buy than if it was generic. So it’s easier to reach your audience, and easier to sell to them when you find them.
But perhaps the biggest benefit of all is that you can sell your product for more money because it is geared specifically towards chiropractors. And you can do this in multiple niches: Contractors, lawyers, accountants, dentists, etc.
Let’s use another niche – weight loss. You have a generic product on how to lose weight, which means you are competing against every other weight loss product out there. But if you focus your product just for men over 60, or just for college women, or just for people in cold climates who can’t get outside to exercise, you’ve created more opportunities to target and sell your information. And you can continue to customize your info as many times as you can find markets. If you can reach your specific audience, you can do this.
This could be a business all on its own. You can go to any product owner and strike a deal where you take their info and customize it and then sell it. If you do, be sure you negotiate for a high percentage of the profits, since you will be doing the customizing and the work.
Or better yet, simply buy rights to the information and then you can keep all the profits for yourself.
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Humans are insecure in nearly everything. For example, there’s the mother who’s worried she’s not being a good mom, the manager who suspects his career has stalled and the internet marketer who thinks everyone is doing better than she is.
You can play on these insecurities to build your list or sell your product. And by doing so, you can actually help these folks to get over their insecurities.
For example, every mom worries she’s either doing things wrong, not doing things she should be doing or in some other way totally screwing up her child. So if you use a headline such as, “Find out what other moms do when their child misbehaves” or “Discover what the best moms know that you don’t,” odds are you’re going to get a great response.
In the case of the manager, you might use: “Learn what other managers are earning” or “Discover how other managers get promoted in record time.”
And for the internet marketer: “Find out what other marketers are really doing to make money” or “Discover what other marketers know that you don’t” will probably work really well.
Then of course, be sure to deliver whatever you promised. This not only works well to get your prospect to act – it also positions you as a knowledgeable authority they can turn to for information and products.
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There are two methods for making money in the “make money online” niche when you’re new, you’re broke and you’re just getting started.
The first one is to fake it until you make it. Fake screen shots, fake your income, fake your expertise and hope no one notices. The problem is, someone is guaranteed to notice – you. And who wants to start a business as a faker? Hopefully not you. It doesn’t feel good, for one thing. It probably messes with your head and makes you doubt that you will ever be a REAL success.
Instead, try method #2: Be real. Instead of selling “how I made $100,000 in 30 days” type of info, sell tools. Or be an affiliate. Or start a blog and give your opinion. And let others watch as you build your business for real.
Let’s look at each of those.
First, sell tools and be an affiliate. This means offering software and info that you are either using or find to be valuable. Give your opinion and why it’s worth buying. Be sincere. Don’t offer junk. This is your good name and reputation you’re building.
Next, start a blog and give your opinion. Yes, some will say you have no right to have an opinion until you’ve made $1,000,000 in the business, or whatever. Who cares? When you’ve made a million they’ll still be saying that. And they’ll still be broke, too.
People like to read opinions. You’ll resonate with some, and those folks will become your loyal followers and customers. The rest? It doesn’t matter.
Lastly, let others watch as you build your business. People who want to start a business are fascinated to watch others do it. Those who already have like to help out those who are trying.
So by being real, by being honest, by showing what you’re doing, how you’re doing it and the results you’re getting, you’ll get even more loyal followers. And you might just get a helping hand now and then as well.
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Almost any marketing coach can tell you stories of students who came to them for help in launching their product. The student has the product ready to go. Maybe it needs a few tweaks, but they are small things that could be done in a few days or maybe even in a few hours. We’re talking about products that in many cases are better quality than 90% of products out there. But they won’t launch the product. They keep telling themselves the product isn’t ready, that it needs improving, the time isn’t right, etc…
They’re deluding themselves. The real reason they’re not launching? Terror.
Stark terror that someone, somewhere, will say something BAD about their product.
Or worse yet – people will hate their product AND the product won’t sell worth a darn.
But here’s the fact to focus on instead: A product that is never launched makes no money. Period.
Yes, someone might not like your product. So what? In fact, there could be HUNDREDS of people who don’t like your product. So what? If the product is selling, does it matter that some people don’t like it?
Look at radio talk show hosts and commentators. They have thousands or in some cases hundreds of thousands of people who don’t like them. Yet they also have a loyal following and LOTS and LOTS of money.
So how do you get over the fear of launching? Here’s one way:
Agree with yourself that your product isn’t finished. That’s right – it isn’t done yet. But you’re going to launch ANYWAY.
As you improve your product, you will send your customers updated versions. What’s that? You forgot to add a section about managing gophers to your gardening product? Add the section and send it out to buyers.
Then add it to the product itself so all new buyers get it automatically. And then add a couple of bullets to your sales letter that let prospects know you cover gophers, too.
In fact, this gives you an entirely new way to look at criticism. Instead of cringing and wishing you had done the product differently, you can objectively look at the criticism and decide if you want to make a change based on that feedback or not. This is a much more empowering point of view than hiding in the corner, fearful of any negative comment that might come your way.
Now then, let’s look at a worst case scenario: You launch your product and the very first feedback you get is, “This product sucks, I want a refund!” If this happens, there is one of two things going on, and the next few days will tell you which one it is.
If more people write back with similar comments, then maybe you do have a poor product. In that case, pull it, fix it and relaunch it. Or pull it and create something else.
But if sales are good and refunds are low, then what you encountered on that first feedback was likely a chronic ‘refunder’ – one of those people who buy products with the intention of asking for a refund. Another name for those folks? Sorry, I can’t print it here.
Just know that the vast, VAST majority of buyers don’t do this. Most buyers are good, honest, decent people. The few who do chronically refund are just a minor annoyance that ALL product sellers have to put up with, including the big, big names in your niche.
So don’t sweat it. Give them their refund and if you have the capability, block them from buying from you again, just to avoid aggravation down the line when you launch your next product.
Fear of launching your product is a fear of leaving your comfort zone. Comfort zones are… well… comfy. Cozy. Warm. Secure.
But sometimes you have to take a deep breath, hit the button and launch your new product to the world.
Don’t worry – it gets less scary each time you do it. And you’re not alone. Even product creators who have made millions still get plenty nervous when it’s time to launch their new creation. It’s natural. The point is, you can’t let a case of nerves, no matter how bad they are, get in the way of moving forward and launching your product.
Find out what you need to use to get yourself to launch. Is it a reward? Blackmail? A psychological trick? A reminder of WHY you are doing this?
I know one marketer who imagines hurling himself into battle each time he launches. Another one keeps photos of his family at his desk to remind him of why he needs to overcome his fear. And a third bribes herself with a 4 day vacation for each product she launches. Whatever it takes to get you to launch – just do it.
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You want your home page to capture just as many email addresses as possible. But using a squeeze page is not nearly as effective as it used to be. If your squeeze page isn’t pulling in stellar results, it’s time to update and improve your conversion rate in a big way. So how do you do it? By creating what you can call an upside down home page.
Here’s how it works:
Above the fold at the top of the page (this is the portion of the page the visitor sees without scrolling down): This is where you place your first call to action. This is a big box that goes all the way across the screen with no distractions. In the box you will place just enough copy to ‘hook’ visitors into subscribing, along with a call to action.
For example, the headline might be, “Double Your Website Traffic in 22 Days.” Your sub-headline could be, “Get the Good, Bad and Ugly on Every Traffic Method from Proven Marketers.” And your button copy could be, “Get the 5 Top Methods Now.” That’s it. No need for long copy. Be direct and let them know exactly what they can learn on your site and what they get if they subscribe to your list.
Use a two-step for capturing emails. That is, only show the button on the home page. Once they click the button, then they are taken to a second page where they submit their email address. This alone can increase sign-ups by 10% or more.
Directly underneath that big box you’re going to put something that lends to your social proof. For example, you can do an “As seen on…” box with the logos of all the sites that have written about your business. Or you can put a short and powerful testimonial from a happy customer. Or you can even use a quote from someone famous in your niche. Even though this famous person doesn’t know you, it still lends credibility to you and your business by association.
Underneath the social proof is the area that is hidden until the user scrolls down. Here you will place one of your most popular pieces of content. If you’re not sure what that is, just take a look at your analytics to find out which post of yours had the most social shares.
But you’re not going to simply copy and paste that post. Instead, you’re going to reformat it like this:
First, tell the result. You’re telling visitors a story about someone who got great results from what you are teaching.
For example, tell how an unknown website went from being a ghost town to generating “x” amount of traffic and “y” amount of subscribers and “z” amount of sales in a certain time period, using just 2 methods they learned on your site.
Second, tell the story. But not the whole story. You’re going to focus on the before and after, and what a difference it’s made and so forth. But to get the details of how it was done, they’ll need to subscribe. Give them just enough to hook them in so they urgently want to get the rest of the story.
Third, tease them with bullet points on what they will discover in the full article or interview.
If by now you’re thinking this is something like a sales letter, it definitely does borrow some of the techniques without being a full blown sales piece.
Fourth, place your final call to action. It might say something like, “Discover how to get non-stop traffic to your website using Angela’s secret,” or “Discover how Angela took her income from $0 to 5-figures with these two simple traffic methods.”
Lastly, place your website navigation at the bottom for those who do not subscribe. That’s right – navigation buttons go on the bottom, not on the top. That’s why it’s called an upside-down home page.
Set your page up so that once a user subscribes, they never see that sign up page again. Instead, they see a welcoming or home page on subsequent visits.
Try this set up and see if you don’t improve your list building efforts dramatically. It really can make a huge difference.
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